Business

KNOW EVERYTHING ABOUT DIGITAL MARKETING AGENCIES

Introduction

Getting into the business world can be difficult; it can also be a little jittery. The decision to stay online or potentially open a physical, brick-and-mortar store can be a very daunting choice given the rise in digital marketing and the ongoing losses that retail markets are suffering from mega-conglomerates like Amazon.

WHAT IS A DIGITAL MARKETING AGENCY?

The Digital Marketing Company in Delhi must has good expertise in several types of marketing services at once. The most common areas are SEO, contextual advertising, targeted advertising, and web analytics.

The SEO Company in Delhi is engaged in search engine optimization of sites and conducting contextual advertising. Often such agencies work according to the performance model; that is, when using a set of tools, they focus on specific digitized KPIs of the client.

WHAT ARE THE ADVANTAGES OF COMPLEX WORK WITH ONE PERFORMER?

Communication between performers working in different directions has a synergistic effect. The faster and more efficient it is, the better for the project.

So, for example, in 

SEO pages are created to promote certain groups of queries; due to this, context specialists can customize campaigns for more relevant landing. This traffic, in turn, improves the behavioral characteristics of the site and positively affects the position in the search.

Also, the time spent by the customer for finding a contractor and further control of his work is reduced.

WHY IS IT IMPORTANT TO USE BOTH SEO AND PPC ADVERTISING?

SEO and contextual advertising solve one problem – they attract targeted traffic to the site, but each channel has its strengths and characteristics.

SEO Features:

  • You can only attract to the site those who have expressed the need for a search query.
  • You can get a long-term effect and receive shareware organic traffic even after the end of the work.
  • On average, organic traffic is the cheapest and most converting.
  • You can only influence traffic conversion by improving the site.

Features of contextual advertising:

  • You can attract not only the search audience but also those who fit specific characteristics or have already visited the site.
  • It is possible to drive traffic to your site in the first weeks of operation while SEO is gaining momentum.
  • You can manage traffic attraction in real-time – rewrite ads for promotions and special offers, or stop and resume campaigns depending on the season.
  • You can influence traffic conversion by improving the quality of campaign settings.

Using SEO and contextual advertising in combination, you can increase the overall effectiveness of Internet marketing.

WHAT ARE THE POSSIBLE FORMS OF PAYMENT WHEN WORKING WITH AGENCIES?

Digital Marketing Company in delhi usually offers the following payment formats:

  • Fixed subscription fee.
  • Payment for agency work on the fact of labor costs.
  • Payment for attracted leads/sales.
  • Payment for achieving KPI.
  • Combined payment options.

The choice of format depends not only on the wishes of the customer but also on the project’s specifics. The following are usually used as KPIs:

  • Average lead price.
  • Website traffic.
  • ROMI.

On complex projects, there are non-standard and indirect KPIs, such as:

  • Growth in non-branded search traffic.
  • Increase the number of conversions without increasing the DRR.
  • Increase in the number of brands mentions on the Internet.

When forming non-standard performance assessment criteria, the executing team of SEO Company in Delhi relies on the goals and objectives of the client’s marketing team.

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